![]() Just because it is a bit more numbers focused, doesn’t mean it isn’t a good site, though. There’s no introduction, players just jump right in and get busy. Their time-sensitive lines are immediately front and center for quick access to the action. Taking a look at the website itself, you get a bit of the Unibet feel to it with similar color choices and some like design elements, but where Unibet is a bit more graphically appealing, Stan James gets right to the heart of the matter, the betting. It’s not over the top in any particular area, bonuses, markets, promotions, financial transactions, but it’s abundant enough to be a good go-to book especially for the more recreational of bettors. Looking at the overall product, we best categorize Stan James as being a good, middle of the road online bookmaker. The company does have some history behind it as well as name recognition aside from its online operation through its betting shops that have been around for more than 40 years now. The website is now labeled as “powered by Unibet” and continues to focus on its UK and Irish clientele primarily but provides enough global selections also to captivate international punters. Kindred’s holdings also include, , Roxy Palace, Maria Casino, iGame, Casinohuone, and Kolikkopelit. The Kindred Group and the Unibet Group are multiple award-winning operations that focus on a “by players for players” philosophy. Unibet is part of the Kindred Group, a Stockholm NASDAQ company that boasts over 14 million registered customers through its combined online operations. One more big acquisition came through in 2010 with 27 branches of Pagebet, a regional-servicing bookmaker, and then all of the company’s total procurements were scooped up through one big deal brokered by the Unibet Group in 2015. ![]() The previous year, another book, was also acquired and then in 2009, they founded a new brand, in cooperation with Austrian based Betkick, to service shops in Austria, Germany, and Europe. The company’s big surge started in 2007 with the purchase and subsequent merging of the Betdirect bookmaking operation in 2009. However, it was the launch of their online operation in the late 90’s that prompted expansion for the brand that is currently based out of Gibraltar, but services customers from more than 120 countries worldwide. The number of physical Stan James shops grew at a moderate pace, and today there are nearly 90 retail locations still located in the UK. The moniker came from combining Steve and his wife Anne’s name, resulting in Stan and using James’ first name only. If so, the answer probably won’t come to you as this is not a person but, rather, people.īack in 1973, Steve Fisher and James Holder opened one betting shop in Britain. Does the name sound familiar? You may be racking your brain to try to figure out who Stan James is and what is his association to sports betting.
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